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Although the game and the halftime show are the main pillars of Super Bowl Sunday, the commercials are right behind them. Click inside to check out the best commercials from Super Bowl LVII (57)!

Every year fans gather with their friends and family to enjoy one of the biggest nights in sports, the Super Bowl. For some, it’s a night when they can watch their favorite football team compete to possibly win a championship. For others,  it’s the ‘free concert’ that pulls them in. Then there are the people who just want to be around food, drinks, and fellowship. No matter what category someone fits in, there’s one thing almost everyone agrees on…we want to see good commercials!

For years companies have shelled out large amounts of cash (some 30-second slots cost up to $7 million this year) to get their ads on television during the big game. It’s a smart investment considering that the Super Bowl brings in roughly 100+ million viewers every year (the Super Bowl had 113 million viewers this year while Rihanna’s halftime performance had 118.7 million). In recent years, the quality of the commercials has been up for debate but that hasn’t stopped advertisers from making sure their ads get ran.

There was no shortage of celebrity sightings this year. Stars from Snoop Dogg to Bradley Cooper to Serena Williams made appearances in ads this year (some of which were released before the Super Bowl). In case you missed them, here are the best commercials from Super Bowl LVII. Let us know which ones were your favorites in the comments.

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Ad It Up: The Best Commercials From This Year’s Super Bowl was originally published on ioneglobalgrind.staging.go.ione.nyc