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Sean “Diddy” Combs has played a pivotal role in Elon Musk’s $44 billion acquisition of Twitter, contributing $10 million to the deal. The 53-year-old music mogul, now a billionaire, was motivated by a desire for influence and a strong belief in Musk’s vision for the platform.

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Since finalizing the purchase last week, Musk—who has dubbed himself the “Chief Twit”—has initiated major changes at Twitter. He’s fired top executives, including former CEO Parag Agrawal, and proposed charging for the blue verification checkmarks, sparking debate among users and celebrities like Stephen King.

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Diddy and Musk’s connection extends beyond business, with both attending high-profile events such as Dave Chappelle’s shows and Kanye West’s Donda 2 experience. This shared social circle likely influenced Diddy’s investment decision.

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Under Musk’s leadership, Twitter is undergoing significant restructuring. Musk’s decision to dismiss executives “for cause” has raised questions about their severance payouts, and reports indicate that up to half of Twitter’s global workforce might be laid off. Employees in San Francisco, New York, and London are anxiously awaiting news, with some locked out of their accounts.

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Musk is also exploring new revenue streams, including charges for viewing certain video content on Twitter. This move is part of his broader goal to make Twitter profitable and to position it as “the most accurate source of information on Earth,” regardless of political bias.

Diddy’s investment highlights the growing crossover between the tech and entertainment industries. As Musk continues to implement his plans, this collaboration could signal a transformative era for Twitter.

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